You want to set yourself apart from the crowd. Every entrepreneur, on the other hand, does. Creating a personal brand is the most effective strategy to attain your objectives. But what exactly is a personal brand? To get started, let’s ask some questions.
Do your friends regard you as a trustworthy individual?
Do your relatives have faith in you?
Do your friends know whether you maintain your word if you make a promise?
If that’s the case, congrats! You’re well aware that your personal brand is defined by your reputation.
Your personal brand is more than a logo or a set of keywords; it’s everything that comes to mind when people hear your name. Your very mention, in fact, elicits good sentiments and emotions. That is people who know you want to connect with you and stay in touch with you.
Personal branding in the company is the same way. Do people believe your company name when they hear it? Do they want to be more involved with you? Or are they looking for something less?
Unlike friends and family, potential clients are unlikely to know who you are. Consider yourself in their shoes. Their initial reaction, like yours, is cynicism, regardless of how good your items or services are.
It’s a long climb up the hill. Before you can do anything else, you must first convince the public that you exist. Following that, your brand must not only stand out but also be trustworthy and authentic.
Getting started isn’t easy. You’ve probably experienced the anxiety of saying the incorrect thing and making a negative first impression. It’s been a long and winding road. That’s why we’ve put together this list of five books to assist you in developing your own unique brand. These books aren’t just for getting started. They’ll equip you with the tools you need to be your best and stand out from the crowd for years to come.
How Do You Want to be SEEN: A Personal Brand Playbook
By Songy Knox
Are you a shy person? Are you an introvert? Do you have a hard time putting yourself out there to take your company to the next level? A Personal Brand Playbook by Songy Knox is the book for you.
Songy, a photographer and personal brand building coach, walks you through the steps necessary to not only make your business stand out but also to entice clients to want to be engaged with you and your work.
Songy Knox will thrill and motivate you to present yourself, say hello, and engage your audience if you prefer to work behind the scenes as a creator.
Related: TIPS FOR BUILDING A BUSINESS
Influencer: Building Your Personal Brand in the Age of Social Media
By Brittany Hennessy
The most cost-effective way to raise brand exposure is through social media. More importantly, you can utilise social media to sway people’s opinions about any issue, product, or purpose. That is to say, you have the ability to affect the decision-making process.
Brittany Hennessy takes you through the process of creating—and monetizing—your own brand in the digital era.
Have you ever scrolled through Instagram and thought to yourself, “How does she do it so perfectly?” And with such self-assurance? It’s not a matter of chance. It’s a craft, and Hennessy will show you how to do it step by step in plain English.
Social Media Marketing Workbook: How to Use Social Media for Business
By Jason McDonald
Jason McDonald is an expert in the field of social media. Since 1994, he’s been on the internet. He teaches optimal practises using resources like AdWords and social media platforms at Stanford University.
McDonald gives real, usable ways for building your own brand across the online space, from Facebook and Twitter to TikTok and Youtube. This workbook will be your guide if you want to learn the complexities of creating your brand across each platform.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller
Almost every day, I would do interviews with scientists and inventors. I wanted to promote some of them since they had excellent items that would benefit humanity. They couldn’t explain the forest since they were so deep in it. That is, they could have a high-level discussion on the math and difficulties of their research. But I always had to question myself, “So what?” at some point.
“What does your invention or product actually do for me?” says the narrator.
Any company initiative is the same way. When it comes to explaining your brand storey in a way that piques people’s interest, a paradigm shift is frequently required. That is, going from the details you spent so much time on to genuine benefit. Building a StoryBrand shows you how to grab the attention of an audience, develop your personal brand storey, and achieve a competitive advantage.
LinkedIn for Personal Branding: The Ultimate Guide
By Sandra Long
There’s a good chance you have a LinkedIn profile. And there’s a good chance you’re ignoring it in favour of other platforms. Maybe you come in once a week or once a month. For the most part, it’s a social media afterthought. If this sounds like you, it’s because you haven’t considered a strategic LinkedIn approach.
As a pre-existing asset, LinkedIn brings a lot of trusts. LinkedIn is the gold standard for developing a serious community, whether you’re looking for investment, investment partners, or staff, or you’re telling your brand’s narrative to clients. With this tactical approach, you’ll be able to bring it to the forefront.
Related: 6 TENETS OF SCALABLE BRANDING